Raising the Bar on Corporate Social Responsibility (CSR): A Call to Action

Raising the CSR bar is a game changer. CSR can drive impact and profitability, fundamentally reshaping business strategy.

2/19/20243 min read

Dear CEO, Investor, concerned business leader, concerned person

In the domain of corporate social responsibility (CSR), the status quo falls short, with many Fortune 500 firms merely paying lip service to sustainability and community welfare. Superficial gestures like tree planting and occasional donations fail to address the depth of today's global challenges. As consumers, we grasp the ripple effects of our purchases across supply chains and distant communities. It's high time for companies to embrace accountability for shaping a fairer, more sustainable future.

While some companies tout sustainability efforts, focusing on metrics like emissions cuts and energy efficiency, a crucial gap remains in addressing product health impacts and community welfare. This incomplete CSR approach tarnishes companies' reputations and perpetuates inequality and environmental harm.

Raising the CSR bar is a game changer. CSR can drive impact and profitability, fundamentally reshaping business strategy.

Among today's urgent issues, poverty and food insecurity loom large, affecting us all through food waste, inflated prices, and unhealthy products laced with chemicals.

That's why I've launched FarmUp—a platform that empowers smallholder farmers in developing nations through agro-social finance loans. This isn't charity; it's a strategic investment in agriculture's future and the well-being of millions.

At FarmUp, we advocate that CSR can drive impact and profitability, fundamentally reshaping business strategy. Companies can sponsor farming villages or projects, moving beyond tick-box exercises to authentic, strategic initiatives. Benefits include enhanced PR, market share, profitability, and sales—a win-win approach.

Some Global Conglomerates have embraced CSR in Africa

Industry giants like Pepsico, Facebook, Google, and Walmart are driving change in Africa:

1.           Pepsico's "Water for Life" initiative provides clean water to underserved communities.

2.           Facebook and Google bridge the digital divide, improving access to information and opportunities.

3.           Walmart's support for local supply chains boosts economic growth.

This is a start, but a much more concerted effort needs to be undertaken.

Supermarkets, Food Companies  and mining companies operating can make a difference:

1.           Supermarkets, food companies can invest, support local farmers and promote fair trade. They can invest in or sponsor a farming village or project.

2.           Mining companies can adopt responsible practices, create jobs, and invest in communities.

Moreover, companies in the food and beverage sector can directly source fresh produce from these farmers, fostering both environmental and social impact.


By supporting farming communities, we can lift them out of poverty while improving food quality and accessibility.

I recognise persuading CEOs to adopt this vision won't be simple. It entails challenging the status quo and shifting focus from short-term gains to long-term social responsibility.

At Farm, we are promoting investing in projects that not only are profitable for all the parties but impactful in both environmental and social impact.

Just like many companies sponsor sports teams, why not sponsor a farming village?  You may be surprised, it can increase your ROI, market share, product awareness and bottom line P&L.


 It's a formidable task, but one I'm committed to pursuing. Together, we can transform companies into agents of positive change, driving meaningful impact for future generations.

Join me in advocating for elevated corporate social responsibility. Together, we can effect change. [Link: https://farmup.tech/csr]


Why FarmUp?

While there are a few organisations that provide aid to those less fortunate in Africa,  the necessary upgrade is impending good for the next stage is to create a sustainable income for these farmers, where they're able to be financially independent, and they won't have to rely on handouts going forward.

FarmUp, together with agro-farming experts, and supply chain experts, has experience in developing countries, doing these projects, and helping coordinate these farmers, selling the produce to premium markets.

FarmUp principles

The platform will host and promote carefully Agro Projects in Developing Countries that align with our core principles:

1.           A robust business model designed to increase profits for all stakeholders.

2.           A commitment to innovation in agricultural finance and development.

3.           The capacity to replicate and upscale successful projects on a global scale.

4.           Strict adherence to ESG (Environmental, Social, and Governance) principles.

5.           Rigorous financial oversight and a commitment to transparency.

The projects are ready to go pending finance and would be able to return both capital and profit within one year.

 I would appreciate it if we could have a discussion and give it due consideration.

Thank you

Jeffrey Levine

+972 54 6668182